Episodes

Episode 1: The First Step

Description Aired July 20, 2010
Sixteen new finalists are thrown into the deep end of the runway at Australian Fashion Week. But it’s not the new mansion or photo sessions that have everyone shocked, it’s the surprise twist!!

Photoshoot: Mad Men-inspired Clothing Style from the 1950s
Photographer: Jez Smith
Call-out Order: Amanda, Joanna, Kathryn, Kelsey, Sophie, Chantal, Megan, Jessica, Ashton, Brittney, Kimberly
Eliminated: Alison, Ashlea, Claire, Sally, Valeria

Episode 2: 21st Century Denim

Description Aired July 27, 2010
Denim is the theme, as the girls discover what it takes to be a model. But its all through trial and error, as photo shoots reach new heights and a Channel V challenge leaves the girls tongue tied.

Photoshoot: Denim Campaign
Photographer: Harold David
Call-out Order: Kathryn, Joanna, Amanda, Jessica, Sophie, Kelsey, Brittney, Ashton, Chantal, Kimberly
Eliminated: Megan Jacob

Episode 3: Before and After

Description Aired August 3, 2010
All the girls are rattled by Megan’s elimination, leaving many nervous about the coming week. Josh arrives at the house and brought last year’s winner, Tahnee Atkinson. They revealed this week are all about hair and makeover transformations, plus, they had to coach their before shots with no make-up. Immediately after the before shots, Josh takes them to Joh Bailey’s hair salon for their makeovers. Whilst revealing what their hair will be changed to many girls with shorter cuts like Kimberley and Sophie get jealous of the others with hair extensions.

The challenge this week is based at the Viva festival being curated by Lou Reed, where the girls must pose and hold it still until the lights change continuously for two hours. In the midst of the challenge a reporter comes around talking to the girls when most don’t respond but Amanda and Brittney did not instructed of talking to the reporter and made their mistake. Kimberley and Kelsey are the best of the challenge with Kelsey winning a getaway at a 5-star hotel leaving Kimberley disappointed.

After announcing the winner, Sarah Murdoch, emphasises the fact that they need to get some “beauty” sleep for the photo shoot tomorrow leading to the inevitable beauty shot focusing on their hair transformations. At their photo shoot, they had to style their clothes and jewellery. Kelsey, Kimberley, Joanna, Kathryn and Amanda all impress with their take on these beauty shots, however Chantal, Brittney and Ashton all fail to make an impression. Leaving Brittney and Ashton to fall to the bottom two, Brittney with her failure to make drastic imrpovements and Ashton with being unable to put her great potential to use in a photo, but ultimately Ashton is eliminated.

Photographer: Jason Capobianco
Call-out Order: Kelsey, Kimberly, Kathryn, Jessica, Joanna, Amanda, Chantal, Sophie, Brittney
Eliminated: Ashton